Saturday, December 4, 2010

Thoughts about Capstone and whats to Come

Art 450
Graphic Design Capstone Outline and Reflection

This course helped me come up with key information regarding what types of things I wanted to do for my capstone in Graphic Design. I have decided to take some of the quick sketches that I have been working on and further developing them. When in my Graphic Design capstone I want to learn the fundamentals of the Maya software. Learning the basics of Maya will enable me to make a three D model of my package design.
This class for me was all about research and developing good ideas for my project fallowing spring term. I have gained knowledge of things that I was previously not aware of. I have gained a better idea of how to form quick product sketches and how helpful they will be when forming my final project for my capstone.
Over the Thanksgiving holiday I talked to a friend of mine that works in LA at a digital marketing company called VML (full service digital marketing). The other side of what I am looking to do which are the design elements for companies needing artsy people to come up with logo designs and other products. He gave me great information about how the ties between the marketers and artists work together. There are small teams that include a few marketers, graphic designers, and a handful of other specialists. This team puts their brains together and comes up with great product ideas as well as other things like costs behind the projects, what the budget will be, what type of people they want to target as well as many other things pertinent to the success of their marketing campaign. This is the type of company that I would like to work for some day. The insight that my contact gave me was very helpful for coming up with what I really want to do with my life.
Now that I am a senior and two terms away from graduating I really want to be able to soak up all the information I can. This will help me prepare myself for getting a real job in the “real” world. There are many companies like, Nike, Wyden and Kennedy, and the Portland Zoo that are looking for qualified people to help add to their team. I believe that I can be one of those people after I graduate form SOU. This class really helped me believe that this is what I want to do with my life. Whether it be package design, advertising, graphic design, creating logos, or any other thing. I believe that I am well versed in the areas that I need to be in like Photoshop, Dreamweaver, Photoshop Elements, InDesign and many other programs. The last remaining program that would sufficiently help me is Maya. This seems to be the last remaining hurtle that I have to overcome.
Overall this class has helped me gain serious knowledge of what it takes to do package design layouts and what will be expected of me when I get the kind of job I want.

Henri Matisse

Fashion Design Sketches

Product Design Sketches

Frank Gehry

Monday, November 8, 2010

More Inspirational Package Designs

How to Catch Your Audience's Attention

Let’s say you’re driving down the freeway at 65mph and you see the roadside plastered with advertising posters on both sides. Some small, some large, all meant in some measure to cause you to remember a brand or identity, to keep that company name in your mind. The more saturated the roadside becomes with advertisements, the more the brand has to be distinctively creative, unique and memorable.

Generally, the eye-catching ads are mostly the ones with witty taglines that are easy and fun to remember. As much as the colors of the images and fonts being used are important to make it easy on the eyes, the idea actually has to be unique and simple enough to be separated from other commercials.

The same principle applies to any website. Though a user won’t necessarily be passing by your site at 65 mph, there is a certain bounce rate — visitors who leave your site shortly after entering it. For many websites, these rates are much too high. This poses a very similar challenge to those who design billboards. You have a very short amount of time to capture your audience’s attention and to keep it for long. With that in mind, here are some principles for developing billboard-style Web designs.

-Smashing Magazine

These creative Ideas can be applied to pretty much anything. I find this very relevant for package design as well, you want to catch the consumers eye and make a lasting impression.

Quote From Smashing Magazine

Packaging design has the primary goal to attract customers’ attention. For this purpose, package designs can not simply inform the customers, but also provoke feelings and communicate emotions. An effective packaging looks attractive, impresses with its creativity and is just nice to have on the shelf.

Perfume Bottle Package Designs